Marketing/Promotion Group: Users for this group will include all marketing and advertising employees. This is where graphic designers, tour managers, the Brand/Product Management Manager, a Catalog Marketing Manager, Distribution Managers who would be in charge of marketing and promoting band memorabilia, the PR team, and Marketing Analysts. Employees from other departments, scouting & development/executive & legal (see specific group sections for details) staff might also work or enter this group’s area in order to discuss ideas, new bands/artists being signed that need marketing for upcoming concerts, legal issues, and other events. Bands/artists signed with label might visit this area to share ideas on how to promote themselves. A space with a lounge area will give the staff and the bands a more comfortable and relaxing place to talk, which could help produce more honest, creative ideas.
 

Scouting & Development Group: Users for this group will include all scouting agents and managers as well as the label’s development staff. This will include the Chief Records Executive Director who is in charge of signing artists; Managers pick acts they believe will be successful, Assistants handle all administrative work, and Scouts search for new artists. The development staff that will use this area will include producers, audio engineers, booking managers, and a business development manager. To accommodate these users there will need to be collaborative areas where they can meet and discuss upcoming projects, private areas with sound editing technology, and a meeting area for the scouters to talk to new bands/artists. Other users for this area might include the marketing/advertising employees (see Marketing/Promotions group for details) because they may need to work together during the signing process for bands/artists or promote a new one. This is the area where most outside visitors will visit since it is where the development and signing of new artists will take place. These outside users will include bands/artists interested in signing with the label, agents and managers, creative directors, as well as visitors who are interested in learning more about Chief Records.

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Executive & Legal Group: Users for this group will include only the executive and legal department’s staff due to confidentiality issues. Accountants, Financial Assistants, the Chief Executive, the Label Director, Business Consultants, Business Managers, as well as other company executives will need a secure yet luxurious space to satisfy their needs. Human Resources will also inhabit this group. More specific legal staff that will utilize this area are Copyright Managers, Licensing employees, Music Attorneys, the Operations Manager, and Royalty Accounts Director. This whole area will be separated from other groups by walls and other security measures. To enter the space these users must have proper identification badges and codes to ensure the confidentiality of the labels documents and finances.

Overall Target Users: Users for the whole building will include all marketing/promotions staff, scouting & development staff, executive & legal staff, all bands/artists signed to the label, prospective bands/artists the label is interesting in signing, band/artist agents & managers, and any other outside visitors looking to learn more about Chief Records. The space will also be used by the receptionists on both floors, IT personnel, a personal chef for the executive dining, other food services staff, as well as janitorial service staff.